Two of my favorite things, Christmas and the beach, come together for Christmas in July.
I love the holiday season so naturally, the idea of celebrating more than just once a year makes me happy. Christmas in July means different things to different people but I have to admit I was more than a little surprised to discover just how old the concept truly was
There was an opera in 1892, apparently based on Goethe's The Sorrows of Young Werther. Then in 1933, in North Carolina a girls summer camp decided to celebrate Christmas with a tree and gifts.
There was an opera in 1892, apparently based on Goethe's The Sorrows of Young Werther. Then in 1933, in North Carolina a girls summer camp decided to celebrate Christmas with a tree and gifts.
There's even a movie
Christmas in July is a comedy, released in 1940. In the story, a man is fooled into believing he has won $25,000 in an advertising slogan contest. He buys presents for family, friends, and neighbors, and proposes marriage to his girlfriend.
Though a lot of charity organizations use Christmas in July to boost donations and build campaigns to help those in need, major retailers use it to their advantage too. American advertisers began using Christmas in July themes in print for summertime sales as early as 1950. And get this ... it all started in part because retailers tend to sell Christmas goods around July to make room for next year's inventory.
Though a lot of charity organizations use Christmas in July to boost donations and build campaigns to help those in need, major retailers use it to their advantage too. American advertisers began using Christmas in July themes in print for summertime sales as early as 1950. And get this ... it all started in part because retailers tend to sell Christmas goods around July to make room for next year's inventory.
The thing is that regardless of how it started or any motivations, Christmas is fun! I love the holidays and getting to celebrate twice a year works for me.
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